COMMERCIAL
Editorial-style portraits for models, performers, athletes & visual storytellers.

“A strong portrait reveals what is already there.” —J Heroun

The perfect image creates opportunity: What’s your next chapter?

Comedic actor and improviser, Erin Farrington.

A woman with long black wavy hair, wearing a light blue sweater, smiling softly against a plain off-white background.
A woman with long black wavy hair, wearing a light blue sweater, smiling softly against a plain off-white background.
Close-up of a smiling woman with dark hair wearing a denim jacket against a white background.
Close-up of a smiling woman with dark hair wearing a denim jacket against a white background.
Smiling woman with long dark hair wearing a red sports jacket with white stripes on the shoulders.
Smiling woman with long dark hair wearing a red sports jacket with white stripes on the shoulders.
A woman with long black hair, blue eyes, and a fair complexion wearing a red Adidas jacket.
A woman with long black hair, blue eyes, and a fair complexion wearing a red Adidas jacket.
A woman with long dark hair smiling and wearing a navy blue top.
A woman with long dark hair smiling and wearing a navy blue top.
A woman with long dark hair, wearing glasses and a denim jacket, smiling softly against a plain background.
A woman with long dark hair, wearing glasses and a denim jacket, smiling softly against a plain background.

Seeing the light

When Boston comedic actor Erin Farrington reached out to update her publicity headshots for an upcoming Netflix special, her agent’s brief was wide open: just make them look "current and fresh."

To anchor that vague direction, I built a mood board inspired by Saturday Night Live’s iconic commercial-break celebrity portraits. Originally pioneered by photographers like Mary Ellen Matthews, those brilliant, graphic images rely on hard, high-contrast light designed to absolutely pop off the screen. It was the perfect way to position Erin in the visual context of established comedy royalty. To mix it up, we also planned a high-energy, paparazzi-style look, drawing from raw, flash-on-camera trends in fashion photography.

Erin loved the direction — and loved the final results even more. They capture her vibrant, energetic personality perfectly. There is nothing quite like the joy of collaborating with incredible talent and executing a vision exactly as planned.

See Erin’s comments here.

Fit for Life

BUILT, NOT POSED: How Strength and Posture Shape Your Portrait
The role of strength training, posture, and movement in projecting confidence—on camera and off.

Through a lifelong interest in sports and fitness—combined with my experience as a creative director for national health and fitness magazines—I’ve come to recognize something that applies directly to portrait photography: how you carry yourself in daily life is amplified on camera.

It begins with muscle mass. Strong, well-conditioned muscle supports an upright, balanced posture that naturally communicates confidence and presence. Without regular use—through resistance training or consistent physical activity—muscle tissue gradually weakens with age. The good news is that the body is highly adaptive. When challenged correctly, muscle breaks down and rebuilds stronger, improving not only posture but stability, mobility, and resilience. These changes have systemic effects: better circulation, improved metabolic health, and the release of endorphins that support mood and stress management. In other words, the way you train your body directly influences how you show up—physically and mentally.

Posture is not cosmetic; it’s communicative. The simple act of standing or walking sends immediate signals. Someone who leads with their hips, shoulders open, and a neutral, aligned spine tends to project clarity and self-assurance. Contrast that with a forward head position, rounded shoulders, and a collapsed chest—common in a screen-dominated world—which can read as fatigue, hesitation, or diminished confidence, regardless of the individual’s actual character.

Achieving correct posture is attainable, especially under the expert guidance of trainers like Fit, Boston’s premier private gym. Through awareness and consistent reinforcement, you can counter the body’s tendency to fold inward—whether driven by habit, environment, or psychology. Poor posture often reflects a protective or withdrawn state; over time, it becomes the default. Reversing that pattern requires deliberate engagement of the posterior chain and core musculature, along with mobility in the hips, thoracic spine, and shoulders. For those who already have good alignment, maintaining it depends on the same fundamentals: strength, balance, and regular movement.

This is why, in my work, I don’t treat posture as something to “fix” for a photo. An honest portrait simply reveals what’s already there. The objective is to build a physical presence that is sustainable—one that reads as natural, grounded, and assured in any setting. Invest in that, and the camera becomes an ally rather than a test. —J Heroun

Photograph by Arthur Belebeau for Shape magazine; art direction by J Heroun